Case

Expired Beer Repackaged with Counterfeit Labels for Sale

Trademark infringement cases are a recurring issue, and this particular case highlights a situation deeply tied to consumer rights and safety. Based on years of investigative experience at Lex Solution Investigations, this case serves as a reminder for consumers to purchase products from reputable distributors or manufacturers known for their integrity and quality assurance.

This incident involves a renowned beer brand distributed in the U.S. by an authorized agent. The product in question is a draft beer with a relatively short shelf life, making it prone to spoilage once expired, which can not only compromise taste but also raise health concerns.

The beer, packaged in distinctive green bottles, enjoys widespread popularity in the market. However, nearing the expiration date, the original brewery placed high importance on recalling expired inventory from the U.S. market. Here lies the crux of the problem.

Regional sales reports indicated alarmingly low numbers of expired beer being returned for recall. Concurrently, local distributors expressed dissatisfaction, alleging ineffective warehouse management by the main distributor. They claimed that fresh inventory had already been prematurely released to the market, while certain regions remained unallocated their rightful share.

The main distributor’s internal investigation confirmed that new inventory had not yet been officially dispatched. A seasoned manager quickly realized the gravity of the situation—this wasn’t just a logistical issue but likely a case of counterfeit activity or unauthorized distribution.

To validate suspicions, covert purchases of the newly stocked beer were made. Upon detailed comparison, it became evident that the trademarks on the bottles had been counterfeited. The beer itself was indeed from the authorized source, but the original labels showing imminent expiration dates had been removed and replaced with forged ones.

The distributor immediately escalated the matter to the brewery, which mandated a swift and thorough investigation. Acting on the brewery’s suggestion, Lex Solution Investigations was brought in to unravel the case.

Our investigation revealed that a mid-tier beverage distributor based in a southern state had been privately purchasing expired beer at prices slightly above the recall value. They then affixed counterfeit labels before redistributing the products to small retailers and roadside vendors.

In collaboration with trusted legal and enforcement professionals, Lex Solution Investigations successfully obtained a warrant to search the warehouse of the implicated distributor. The raid uncovered a significant cache of counterfeit labels alongside relabeled beer that was yet to be distributed.

This case underscores the importance of vigilance in supply chain management and the role of professional investigation services in combating counterfeiting and safeguarding consumer interests.